Brief history of the print media- magazines

Fashion has always seen a number of dedicated followers, right from the Elizabethan era till today, when the market is piled up with loads of brands and designers. The marketing strategy of fashion has taken its course from fashion dolls to now digital marketing, but the value of print media sustains.

The introduction of the magic of print in the Fashion Industry, especially fashion magazines is connected to sentiments of the followers. Initially introduced to the women of higher societies, fashion magazines were recognised more as women’s magazines. The birth of the fashion magazine dates back to the late 1600s.

Shifting of reigns and the concept of fashion magazines

The first magazine in the 1600s titled, The Treasures of Hidden secrets addressed honest matrons and virtuous virgins provided information on the plague in the Elizabethan era. It provided information such as the consumption of beer and boiled snails to avoid plague.

With the shift of the reign to Queen Anne Gazettes, lady diaries, almanacs and pocket pamphlets started to interest readers more than just fashion magazines. Later an English printer and editor, Edward Cave coined the term Magazines under the rule of King Louis XIV of France. There were many magazines that rolled out at this time, like The Ladies Monthly Magazine or Cabinet of Fashion that offered tips on dresses and hairdressing.

With the start of Georgian Era, the mass production of fashion magazines began. These Fashion magazines increased the knowledge and craze of fashion amongst the public. They started detailing fashion and the magazine revenues took a roll. The articles in these magazines were paternalistic and offered the supremacy of man over women. The budding of feminine power started in the society, perhaps the change was too slow.

With the entry of Oscar Wilde’s Women’s World, the concept began to shift. He believed that the women’s magazine must be informative and educational. With the advancing time and the introduction of technology, many changes occurred in the print media. In the 20th century with the change of society and technology, the market was flooded with these magazines. Though we all see different e blogging platforms surviving at all cost, the winner comes out to be Magazines.

Being now replaced by e-magazines, the conventional print magazines still hold a dear place in the heart of the reader and continue to survive. For survival of any kind of work, the management has to be strong.

Management of the magazine’s operation- The hierarchy of posts

Magazines have given people imagination that they crave for. It is a means of teleportation that moves the reader from one sphere to another. A reader knows the excitement that is caused by the smell of a freshly printed paper and the eagerness to pick it at the earliest. But, the backdrop is not the same. There is a lot of hard work put into the operations to publish a magazine successfully.

A lot of research, knowledge, timely updates and checks are required to put up a piece of content satisfactorily. The management of the magazine operation has a whole hierarchy of posts.

The Publisher can be considered as the ruler of the reign. He is responsible for the structuring of the magazine and its reputation. The publisher is supposed to overlook the business element of the magazine.

Second in sequence, is Editor-in-chief who holds a range of responsibilities. This role is responsible to coordinate the team, determine the visual effect of the print, verify the content, proofread them, budget the process and represent the publication. 

Next in line is the Managing editor, who manages the daily processes of the publication. He is responsible for hiring associates and editors and managing their roles. This person also drafts proposals, articles and manages the talk with the sellers.

Next, the system has editors, ranging from section editor, copy editor to now online editor. They manage the content, manage and consult the team and keep track of the entire workstream in their respective departments.

Then there are associates, those are responsible for easing up the work of the upper roles. There are free stylists, photographers, retailers, sellers, outside influencers and many more. These are the one responsible for the entire functioning of the magazine.

There is a whole system that acts together in synergy to build up a successful magazine.

Fashion marketing with digitalisation on boom

The time is changing and with advancement of technology at such a rapid pace, every person finds it convenient to move things digitally. Though the conventional fashion magazines still have their readership, e-magazines have slowly taken over the entire industry. People read fashion magazines everyday, but now they tend to read it online. The whole system that runs has now shifted digitally.

The role of e-magazines in the current age

With the digitalisation happening globally, people often find it pleasing to read about their interest online. Every person is happy to read an e-magazine that caters to the interest of the readers. 

It is a medium of information exchange and advertisement. Though the availability of e-magazine is easy, it requires a whole lot of effort and hardwork to put up a right and required magazine in action.

No matter what the age is and what the technology is, magazines have always been a part and parcel of life. With the change of mode, earlier the print media and now the digital media, the concept underneath remains the same.